No matter what some experts may predict, AI may be a great tool for many tasks, but AI content generation tools will never be able to compete with humans when it comes to personality, a sense of morality and discernment for accuracy and nuance.

My background in journalism and communications has often involved handling sensitive and/or complex subject matter; it’s essential to get to the heart of an issue and to find out the perspective from the people involved to ensure their authenticity is respected, their messages are clear, their stories are told in the most appropriate ways and that they reach the people who need to hear them most.

I approach all our clients, all of whom have stories and messages they want to share, with the same genuine inquisitiveness and care; the high-quality service I offer is a result of years of professional experience, combined with 45 years (!) of real-life experience, resulting in a sensitive, nuanced approach.

I am intrigued by AI and the role it plays in our industry. And while I believe it can never take the place of humans – because without a heart and soul, it will never know heart and soul – I also believe that, when used in a savvy fashion, AI can complement the editorial process, speeding up research and enhancing a message.